Who are the primary taret audience now and has this changed? Who was it before and how do you know?
Text : The Sun - Current Target audience - Men - and those who are between the ages of 18 - 50/60. Original target audience - men between 18 -50. This is beacuse the paper has not changed its substances and as half of the back section is dedicated to men realted sports it is clear the paper is primarily targtted at thm. this is reinforced through page 3. as this also targets men as their primary audiences.
Text : Heat - Current Target audeince - Women - those between the ages of 18 -30. Original Target audience - women 18 - 30. This has not changed as women have now got a busier lifestyle therefore read a lot less, and so the Heat provides quick gossip to suit their needs.
Text : MTV - Current target audience - men and women - original target audience men - this is becauase most shows were male dominated e.g through male actprs, artists celebs etc. however only recently have they shocased females fame. e.g missy elliot and mariah carey etc.
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