Audeinces have now become a lot more voyouristic. As a result of new and digital media, there are able to personally identify with the celebrities wihtout even knwoing them - therefore creating a personalised relationship between celebrities and those who are following them. This however leads the audeinces being very passive and open to stereotyping.
David Philips - reception theory. Different interpretations are taken because of economical reasons - e.g -thoseof a lower class status tend to feel inferior when they are assosiated with celebrities of when they read about them etc.
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