Increase in new and digital media has enabled news and information to be accessed from anywhere as a result of media convergence for example.
This helps with the "making" and "breaking" of celebritites. this is shown/done by different technoogies icreasing the recognition of stars and individuals. For example ipods/iphones/internet news/ and its icreasing availability.
Ownership - Rupert Murdoch - now launches the news over the internet E.g The Sun/The Daily Star and most recently the Daily mail. - As he has now made the news available practicaly everywhere and that to through everything, it aids in increasig the familiarity of celebrities and individuals. iPhones for example allow you to follow up on your celebrities gossip and current up to dat information via subscription and bookmarking. Therefore the increase in media technologies and convergences contributes in the making and breaking of celebrities.
Another example is "Twitter" this is because it creates a personalised relationship with its audeinces as without actually knowing the celebritites personaly - you are stil able to keep upp to date on what they are doing - where and how. Therefore creaates a sense of identification wtih them.
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