Professor David Buckingham
Here David Buckingham spoke of how Media is looked at as a not so academic subject or “soft subject” as he said. He went on to say how the government and other members of society frown upon media and claim it is straightforward and more for those who are academically not so great. Therefore not many universities had media studies as a course until recent years where media studies had becoming one of the most popular chosen subjects (in state schools mostly)
He also spoke of how Media Studies gave the wrong impression of students who went away thinking they’ll become a part of the media industry straight away by taking media studies. This collaspsed the hoped of many people as they naively thought they would be guaranteed a job and theyl become famous.
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