Lads Mag

http://www.dailymail.co.uk/femail/article-481677/Women-blame-lads-mags-sexual-exploitation--just-guilty.html

"If we turn attention to some of the participatory dynamics in leisure and everyday
life which see young women endorse (or else refuse to condemn) the ironic normalisation of pornography, where they indicate their approval of and desire to be pin up girls for the centrefolds of the soft porn “lad mags"

“The "girly" photographs changed; from women who seemed to say "I'm your equal and I'm beautiful" to something much more sinister.”